ACTIVATION STRATEGIST, PERFORMANCE MEDIA

Written By KC Ad Club

True Media - Full Time

Kansas City, MO / Columbia, MO / St. Louis, MO / Minneapolis, MN

Description

The Activation Strategist, Performance Media, is a key player in driving client success through effective digital marketing campaigns. This role requires a strong understanding of performance media channels, including Paid Search, Video, Display, Ecomm, Paid Social, SEO, and emerging platforms. The strategist will plan, execute, and optimize campaigns to achieve client goals while providing valuable insights and recommendations.

Essential Duties and Responsibilities. (Other duties may be assigned)

  • Campaign Management: Execute and optimize paid media campaigns across multiple channels, including Paid Search, Video, Display, Ecomm, Paid Social, SEO, and emerging platforms.

  • Data Analysis: Analyze campaign performance metrics to identify opportunities for optimization and provide actionable insights to clients.

  • Strategic Planning: Collaborate with the team to develop effective media strategies that align with client objectives and leverage industry best practices.

  • Client Communication: Maintain strong communication with clients, internal stakeholders, and external partners to ensure campaign success and address any challenges.

  • Tool Proficiency: Demonstrate proficiency in industry-standard tools and platforms for campaign management, data analysis, and reporting.

  • Continuous Learning: Stay updated on industry trends and emerging technologies to drive innovation and improve campaign effectiveness.

Qualifications

Qualifications -To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 1-2 years of experience in Search Engine Marketing (SEM) or Digital Marketing.

  • Strong understanding of performance media channels and campaign optimization techniques.

  • Proficiency in industry-standard tools (e.g., SEMRush, Spyfu, AdGooRoo, Google Tag Manager, Google Marketing Platform, Excel).

  • Excellent analytical skills and ability to interpret data to inform strategic decisions.

  • Strong communication and interpersonal skills to effectively collaborate with team members and clients.

  • Passion for digital marketing and a desire to stay updated on industry trends.

Additional Preferred Qualifications:

  • Experience with e-commerce marketing or performance-based marketing.

  • Knowledge of SEO best practices.

  • Experience with advanced analytics tools (e.g., SQL, Python).

 

Education

  • Bachelor's degree in advertising, marketing, communications, or a related field.

 

Total Perks Package

  • The chance to be a part of a growing company and the next success story

  • Amazing opportunities for career development

  • Recognition programs

  • Employee referral bonus

  • Hybrid work schedule; 3 days in the office, 2 days working from home

  • Fun and collaborative work environment

  • Casual dress code

  • Philanthropy: True Giving (Includes volunteer time and 100% company match for employee donations to agency charity)

  • Insurance Coverage (medical, dental, vision, life, and disability)

  • 401(k) retirement plan, with employer 3% match

  • Work/life benefits, including mental health and wellbeing support

  • Robust Paid Time Off program, increasing with years of employment

  • Paid holidays, including agency closing Christmas Eve-New Years Day

  • Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank

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