Resources
Welcome. We want to provide you with valuable information about our industry and community. Explore the following links to learn or brush up on a specific skillset — like SEO or management styles— or expand your creative thinking. Each of these come recommended from your fellow marketers who found beneficial information here.
If you have a resource you're excited to share, please reach out to the Ad 2 Professional Development for Membership Director and we'll add it to this page.
Blogs
- Clickz Intro to Display Ads - Paid Media/Display
- HubSpot Ultimate Dictionary of Marketing Terms - Marketing 101
- InVision Blog - Design News
- InVision Design Leaders - Design News
- Moz Blog - SEO and website strategy
- Mom Beginner’s Guide to SEO - SEO
- Search Engine Land Guide to SEO - SEO
- Search Engine Land Intro to SEM and Paid Search Marketing - Paid Search
- SEO Roundtable - SEO
- We Are Next - Marketing career advice for entry level
Magazines and Publications
- Advertising Age - Marketing News
- Adweek - Marketing News
- Communication Arts - Creative and Branding
- Digiday - Digital Marketing and News
- The Drum - Marketing News
Podcasts
- We Are Next - Marketing career advice for entry level
- Marketing Over Coffee - General marketing tips, covering a variety of subjects
Books
- Flow - Creative management philosophy
- Creativity, Inc. - Creative management philosophy
- Darling, You Can’t Do Both: And Other Noise to Ignore on Your Way Up - Work/Life approach for women
Film and Video
- Abstract - Spotlight of great creative thinkers
- Art & Copy - Spotlight of great creative thinkers and the popular campaigns they created
- Design Disruptors - Explores how design can shake up companies and entire industries
- Helvetica - Typography and visual culture
- Objectified - Explores our relationship with products and the connection to our designers
- Waking Sleeping Beauty - Spotlights the comeback of Disney Animation during the 1980s-1990s
