Social Media Designer
Woodruff - Full Time
Kansas City, Mo | Columbia, Mo | Remote Flexible
Woodruff is seeking a social media designer to join our team of creative problem solvers. The ideal candidate should have 1-3 years of experience and a portfolio that reflects graphic design and digital design capabilities, including social graphics and ads, video and reels, GIFs, Google display ads, banner ads and native ads. They must have a solid understanding of social platforms, the ability and agility to quickly create cross-channel content that meets digital platform specifications and bring excellent design, layout and branding experience.
This person could be located in the Kansas City, MO, office; Columbia, MO, office; or remote.
Essential Duties and Responsibilities:
Create graphic content (social graphics/templates, blog headers, infographics, stop motion videos, GIFs, display ads, banners, etc.) for use across digital and social media channels
Have an understanding of video and animation for the social space and be able to think through storytelling for specific audiences
Work as a member of the creative team and collaborate with social and paid media to concept and complete assigned projects and campaigns, based on supplied strategic and creative input
Prepare files to specifications to ensure a seamless launch on digital/social platforms
Stay up to date on current trends in social design best practices and specifications and bring forward new ideas for content or campaigns across channels.
Knowledge and Skills:
Understanding of major social and paid media platforms, including best practices and specifications for platform-specific content (Facebook, Instagram, X, Threads, Pinterest, LinkedIn, YouTube, TikTok, GIPHY, Google Display, native ads)
Ability to synthesize information from multiple sources, such as creative or project briefs, personas, brand guidelines and platform documentation, in order to deliver creative, optimized and user-centric designs
Maintains high skill levels in software programs required to perform assigned job functions (Photoshop, Illustrator, InDesign, Facebook Creative Hub, Figma and other industry software and applications); takes training for new software and tools as required
Ability to guide and match ad creative/copy with the intent of the target audience in the customer’s journey
Photography and videography experience is a plus (especially using an iPhone)
Ability to work on multiple projects simultaneously in a fast-paced environment
Open, honest communication.
Leader Behaviors:
How leaders act on a daily basis as they seek to implement the company’s vision and strategic priorities, strive to fulfill the brand promise and live up to the values. Everyone can be a leader.
Open-minded and active listener
Continually grows people and business
Truthful and transparent
Decisive and accountable
Forward-thinking
Proactive and communicates in a positive manner.
Education/Experience/Certification(s):
1-3 years of graphic design experience with a focus on social, paid and digital media
Agency experience is a plus.
