Senior Manager, Content Strategy
Mariner - Full Time - Hybrid - Overland Park, Kansas
As Senior Manager, Content Strategy, you will lead the development and execution of a comprehensive content strategy that aligns with the firm’s objectives, engages our target audiences and elevates our brand. This position plays a critical role in creating compelling, compliant content across multiple platforms while driving innovation and collaboration within the marketing team and across business leaders.
Responsibilities
Design and execute a content strategy that drives client engagement and supports business objectives.
Create multi-channel content plans tailored to diverse audience segments.
Oversee the development of high-quality, engaging content, including website, whitepapers, articles, newsletters, podcasts, videos, social media posts, email campaigns, webinars and more.
Manage a cohesive editorial calendar aligned with marketing campaigns and priorities.
Partner with subject matter experts to simplify complex financial concepts into clear, impactful messaging.
Help mentor and coach a team of writers, designers and external content partners.
Collaborate with internal teams, including marketing, business development, and advisors, to align content needs and execution.
Use analytics to measure content performance and adjust strategies based on data insights.
Stay informed on industry trends, client behaviors and competitor insights to refine content initiatives.
Ensure all content adheres to regulatory requirements and aligns with the firm’s tone, voice and brand standards.
Qualifications
Bachelor’s degree in marketing, communications, journalism, or a related field; advanced degree preferred.
10+ years of experience in digital-first content strategy, marketing, or editorial roles, with a preference for financial services experience.
Strong understanding of financial planning, investment management and regulatory compliance in content creation.
Proven success in leading content strategies that drive engagement and business outcomes.
Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics.
Experience managing creative and/or content teams and collaborating across departments.
Proficiency in content management systems (CMS), SEO best practices and analytics tools.
Strong understanding of marketing and branding fundamentals.
Strong personal finance writing skills across media platforms, including writing and proofreading according to AP Style guidelines.
Ability to prioritize and manage multiple projects in a fast-paced environment.
About Mariner
Mariner is a privately held, national financial services firm equipped with the experience to meet your modern wealth needs. Our advisors have access to in-house expertise covering everything from tax, estate, trust, and insurance to investment banking and valuation, so they can maximize time spent creating unified wealth plans with clients. By opening more windows of wealth, we create opportunities to positively impact the lives of many. With this purpose, we intend to raise the bar for the entire industry. Founded in 2006 with $300 million in assets under advisement, Mariner and its affiliates now advise on over $253 billion in assets as of 9/30/24. Learn more at www.mariner.com.
