Content Copywriter
Bernstein-Rein Advertising - Full Time - Hybrid
Kansas City, Mo
Since 1964, Bernstein-Rein has transformed consumer insights into winning ideas. While innovation moves faster today, our mission remains: Impact the Future of Retail. From developing the Happy Meal concept for McDonald’s, helping grow Walmart from a regional retailer to becoming a global brand, or helping countless other brands become iconic, we have retail in our blood. Whether it's a purpose-driven primary care office, an evolving insurance company, or a company delivering fresh-baked cookies, our approach never wavers. We dive deep into consumer mindsets, helping brands forge lasting connections with their customers, turning our dreamer brands into disruptive cultural forces that reshape their industries.
We are looking to add curious, patient, empathetic people to our team who desire to create seismic impact. Our content, creative, design and production group prioritize the following skills:
Leverage the power of empathy: It's hard. It's rewarding. It's the only way we can succeed as a team, as a partner with our clients, and creating meaningful work.
Embrace resourcefulness: We find ways to make things happen. When faced with obstacles, we pivot, adapt, and discover unconventional solutions that drive results.
Push beyond satisfaction: We're never done making our work better. Good isn't good enough - we constantly challenge ourselves and our ideas to reach new heights of innovation.
Do you have these critical skills? Do you want to impact the future of retail?
Here is a brief position overview made for you.
The Copywriter is an equal part creator and student of language. This role is expected to be immersed in the client business and bring imaginative, distinctive storytelling enwrapped in bold, memorable words that strengthen the authentic, human connection with a brand. You will work closely with our strategic and creative leaders, art directors, designers, and account/project managers to help shape concepts into compelling content.
Your day-to-day tasks are driven by tight deadlines. Some tasks will require you to solve challenges on your own, with a team, and others will require following directions.
Expect heavy campaign print, social, email, and digital ad projects. Plus, you will be involved in helping craft brand platform and content creation.
This is NOT a Senior Copywriter Role.
We’re looking for the right personality fit.
We thrive to create a culture of curiosity and collaboration. We must be empathetic, supportive, and encouraging. For this role, we need someone who would describe themselves as self-sufficient, embraces challenges, and resourceful. You are dealing with challenges all day and need to remain composed and effective under pressure. Furthermore, we are here to serve our clients and to be good partners. In our industry, from our clients, praise is rarely shared, therefore it is important to be self-affirming.
We need the right professional fit.
For this role, being detail-oriented, organized, and a force of positivity is crucial. We expect each person to be considered a team player and willing to offer support. It is our philosophy that we do not have lanes. We welcome ideas and solutions from everyone. You adopt an open and curious attitude toward exploring and utilizing new tools to help refine and improve your craft and collaboration.
Preferred Skills & Experience.
Experience in the healthcare and financial space is a significant benefit
Ability to provide solutions for communication and marketing challenges through creative and compelling writing
Strong copywriting skills with both range and depth— including the ability to craft compelling headlines and other short-form copy as well as medium- and long-form content
Ability to research new information, turning it into content that is easy to understand and helps convey our brands expertise in their fields
Understand the value and nuance of maintaining brand platforms that highlight their truths and aspirations
Can shape shift their voice, tone and writing style to align with various brand’s identities
Ability to infuse knowledge of social, cultural and consumer trends into relevant copy
Work well under pressure
Ability to manage several projects at once
Keen eye for accuracy
Utilize AI to improve efficiency and quality of work without being dependent to execute
Required Skills & Experience.
Bachelor’s Degree in Journalism, Communication, or English preferred
3-5 years working in an agency or creative environment is a plus
Ability to produce pristine, error-free copy
A portfolio demonstrating your ability to shift your voice, tone, writing-style and cover various degrees of complex subject matters
Good presentation skills demonstrating a clear vision of how the work addresses the client challenge
Desire to take on new challenges, grow and learn every day
Ability to work collaboratively as part of a larger team in a fast-paced environment
Still interested? Cool! Let's talk. First, you might be interested to know some more about our perks, benefits, and work-life facts.
We value work/life balance. We know burnout is real and fight hard to create a culture where we respect and value our life outside of the job. To prove it, here are a few benefits we offer:
We are a fully remote team. We have an office in KC, but primarily function from our home offices. You can call home anywhere, so long as you have a great internet connection and can align your schedule with our central time zone
We allow flexibility with scheduling but need some consistency and willingness to be available during standard business hours
For full-time salaried employees:
We also offer unlimited PTO
We have summer hours with half-day Fridays
In addition to our 9 paid holidays, we consistently close the office for a winter holiday time to spend with your family and friends for a week - a nice paid hiatus
We offer 401K contributions
Our Benefit plans including health, dental, vision, and life insurance
Additionally, we provide you with a laptop (and additional accessories needed to achieve your job)
Bernstein-Rein is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well.
