Senior Media Planner

Bernstein-Rein Advertising - Full Time

Kansas City, Mo | Remote Flexible

Overview

If you’re a Senior Media Planner with an insatiable curiosity, we want you on our team! You're more than just a planner, you're a strategic explorer. You translate client goals into impactful media plans, but you do not stop there. You constantly question, experiment, and push boundaries to find the most effective and innovative solutions. You are always asking "why" and "what if," seeking unconventional solutions.

Responsibilities

· Craft data-driven media plans that deliver on client objectives, across all channels (digital, traditional, and everything in between)

· Conduct deep dives into audience insights, market trends, and competitor intelligence to inform your strategies

· Analyze results and make data-backed recommendations for continuous optimization

· Actively research and propose new technologies, platforms, and tactics to stay ahead of the game.

· Communicate insights and campaign performance clearly and concisely to both technical and non-technical audiences

· Partner with internal teams (creative, project management, strategy, account management) and clients to bring your plans to life.

· Maintains an in-depth knowledge of client businesses (and related industries), both from a current situation perspective, as well as a historical perspective

· Maintains a strong command of media resources, capabilities and limitations

· Interprets, coordinates and integrates all assigned media activities as required

· Proactively stays abreast of new media, new methods of using existing media, and current

· Manages against the client SOW to ensure media is delivering on agreed terms within projected hours to ensure positive profitability

· Manages implementation of all approved media plans and projects by:

· Monitoring and overseeing all budget

· Securing media authorizations from AM/Client per approved plans/project requests

· Preparing buy specifications/guidelines upon client authorizations

· Preparing budget recaps for clients

· Monitoring broadcast buying team during the negotiations process and checks final buys for adherence to guidelines

· Fosters strong client/agency, sales and vendor relationships

· Leads by example - provides an energy level that brings new and exciting ideas to the planning function.

Requirements

· 6+ years of advertising/media experience with focus on developing channel agnostic support plans that align with marketing/communication goals

· Experience collaborating with different disciplines to develop holistic consumer-focused support plans

· Experience working with planning and research resources (i.e. Simmons, Nielsen, etc.)

· Experience analyzing data feeds, with understanding of how to apply insights and develop media strategies

· Strong digital experience – including strategic planning, implementation, tracking, optimization, and reporting

· Ability to inspire and lead

· Client presentation experience and ability to travel

· Demonstrated focus on measurable results as we work to maximize return on investment

· Open to remote candidates

About Us

At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true brand purpose, and half a century of unrivaled experience. We put these beliefs together to accelerate growth. This approach is called Retailigent® – it's what drives our work every day.

Bernstein-Rein is built upon this belief. Our joy has been turning consumer insights into winning ideas for over half a century. And while the speed of innovation has increased exponentially since our inception in 1964, our core mission remains:

We impact the future of retail, one idea at a time.

Bernstein-Rein is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well.