Integrated Media Planner
True Media - Full Time
Kansas City, MO / Columbia, MO / St. Louis, MO / Minneapolis, MN
Description
The Integrated Media Planner is responsible for crafting and validating measurement and channel strategies that align with client business objectives, under the guidance of their direct manager and in collaboration with the broader team. All recommendations, whether documented or implemented, must be well-justified with clear reasoning.
Once provided with project parameters, objectives, and budgets, the Media Planner will work independently to develop comprehensive recommendations and articulate their rationale. The full media plan will be created in partnership with Activation Strategy teams (Tactical Planning and Activation Buying) to ensure processes are followed, client media plans and purchases are executed, and business goals are achieved.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
Understand the agency's research tools and know how to leverage them to create strategic media plans.
Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
Proven ability to analyze data and market research
Education
A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 3 days in the office, 2 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 3% match
Work/life benefits, including mental health and wellbeing support
Robust Paid Time Off program, increasing with years of employment
Paid holidays, including agency closing Christmas Eve-New Years Day
Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank
