State of the YAYA: A Student Research Presentation Event


April 21, 2021
6:00 PM - 7:00 PM
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The time is here, and the place is… your WFH office.

Join MOJO Ad for the latest research on 18- to 24-year-olds including their attitudes regarding brand authenticity, careers, entertainment, politics, social justice and more.

MOJO Ad is the award-winning, student-run agency at the Missouri School of Journalism. We spent months analyzing data from a national survey of more than 700 YAYA respondents to help you effectively target and capture this market.

YAYA consumers are in a pivotal life stage. They are living on their own for the first time, attending colleges and trade schools, entering the workforce, and discovering who they want to become. But, connecting with this elusive group can be tricky since they resist the status quo. Are you prepared?

Get answers during the interactive Q&A session right after the presentation.

Craving an early glimpse into the YAYA mind?
- 69% of YAYA individuals say that they would walk away from a job offer if the company doesn’t actively support DEI efforts.

- 76% of YAYA consumers believe social media allows them to better understand different people and cultures.

- 64% of YAYA survey respondents believe that their generation will make the world a better place.

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