Watch KC Ad Club’s In-Focus: The Future of Work Webinar Recording

Posted on Nov. 2, 2020  /  KC Ad Club News, Insights  /  

Listen to Black advertising leaders discuss challenges about the state of the industry’s inclusion. And find out what you can do to be part of the solution.

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Online grocery’s time to shine

Posted on Oct. 26, 2020  /  Insights  /  

Those in the ecommerce industry knew it was only a matter of time before the world moved to more online shopping. What they didn’t realize was that a global pandemic, in the form of COVID-19, would be the catalyst...

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You Are Not A Fraud: How Imposter Syndrome Affects Women in Leadership

Posted on Oct. 21, 2020  /  Insights  /  

My colleague is regularly praised by our CEO for her leadership and intellect. She’s a sought-after international speaker, and she consistently delivers award-winning work. Yet, if you ask her...

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Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor

Posted on Sep. 16, 2020  /  Insights  /  

Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora.

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SEO Takeaways From COVID-19

Posted on May. 28, 2020  /  Insights  /  

Alyssa Murfey from VMLY&R shares SEO takeaways to strengthen your search engine marketing strategy during the coronavirus and beyond.

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What Is performance content? And why does your brand need it?

Posted on May. 19, 2020  /  Insights  /  

Digital content plays a pervasive role in every step of the consumer journey. From building awareness by showing up in search results all the way to making a sale on a product detail page (PDP), content heavily influences every part of the process.

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Finding Your First Job During COVID-19

Posted on May. 17, 2020  /  Insights  /  

As students, you spent your final semesters focusing on capstone classes, making rounds at job fairs, networking with recruiters, all in hopes to secure your first job. But now, the world has changed.

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